Quantum platform, the marketing company specialized in data, announced that it has signed an exclusive strategic partnership agreement with Saudi Careem, with the aim of facilitating the access of different brands to their target audience in an innovative and creative way.
Quantum is a data-driven marketing company and electronic platform that specializes in distributing promotional samples in a targeted manner, by making sure that each person receives a promotional sample based on their interests. If you are a coffee lover, for example, you will receive samples from coffee companies and their various products.
Quantum’s mission is to assist brands and marketing managers in reaching the goals of the new customer acquisition plan, as the platform helps in attracting new customers to brands and marketing their products. After winning the best startup company in the Middle East and North Africa through a global competition, Quantum has gained the trust of more than 60 national and international companies in the Kingdom and has successfully distributed more than 8 million free samples across the Kingdom in the past two years.
Careem was chosen for its prominent role in supporting the growing economy of the region by providing a distinctive package of services that people need to move, order things and transfer money through a unified application for smartphones, in addition to simplifying and improving people’s lives, and building a pioneering institution that embodies itself as a source of inspiration.
The two companies began their fruitful and innovative relationship in April 2020, with the onset of the Corona pandemic. Quantum began distributing samples to the same target groups through Careem Captains and through the Careem food delivery platform.
On the other hand, the Quantum platform will help brands reach the target group by distributing promotional samples to them, and thus the Quantum, Careem and Captains platforms will get greater returns with each distribution process, and it is worth noting that this strategic relationship will provide creative ways to display samples through Careem’s captain vehicles. Wishing to do so.
For his part, Ahmed Orabi, General Manager of Individual Transportation Services at Careem Saudi Arabia said: “Through this cooperation, Careem is keen to enhance the added features that the company has for Captains by allowing them to increase their revenues if they wish to display free samples in their cars, which is also a distinct opportunity for advertisers from companies. To reach different segments of Careem’s customers."
In the same regard, Tamim Al-Ghunaim, Chief Operating Officer at Quantum said: “Our partnership today with Careem opens up valuable doors and opportunities for both parties, the most important of which is the great return for our customers by marketing their products to their target group through the Careem platform, in addition to providing more opportunities for young people to obtain additional income with every sample that is distributed through them.”
For those wishing to obtain more information about all the services provided by "Quantum", please viit the official website: https://www.quantums.com.sa/.