BORN Group, a leading digital agency for customer experience management and enterprise commerce solutions, announced that it has partnered with Akeneo, the global leader in PXM solutions for corporate brands and retailers.

Focusing on the MENA, United States and APAC, the partnership leverages both Akeneo and BORN’s industry expertise in omnichannel commerce and enterprise digital transformation, which creates a perfect synergy in helping the regions’ merchants deliver consistently relevant customer experiences across sales channels to drive sales growth and enhance brand loyalty.

JARIR, the largest retailer in Saudi Arabia, has chosen BORN as its Strategic Partner and tasked BORN with revamping their existing B2C online store. JARIR plans to dramatically expand its product catalog to millions of SKUs by using Akeneo PIM to systematically curate, enrich, and organize product attributes in a way that ensures accuracy, comprehensiveness, and optimal customer experience.

“We’re honored to partner with Akeneo on a global scale –– they’re the foremost PIM leader that has innovative solutions designed to help brands effectively compete in today’s experience economy,” said Dilip Keshu, CEO at BORN Group. “We look forward to deepening our relationship with Akeneo and collaborating on exciting projects for some of the region’s most prominent retailers.”

"We are excited about our new partnership with Akeneo; the leaders in Product Experience Management- we believe that the combination of Akeneo’s leadership in Product Experience and BORN’s leadership in Experience Management and Enterprise Commerce will drive value to brands and retailers", said Prakash Gurumoorthy, Managing Director, APJ at BORN Group.

“BORN combines creative, content and commerce in producing unique brand experiences, which highly aligns with Akeneo’s relentless focus on delivering outstanding product experiences for multichannel brands. We’re thrilled to have BORN join our rapidly expanding global partner ecosystem to drive further adoption of Akeneo’s PXM solutions across the U.S. and APAC regions.” said Johan Benoualid, Akeneo Global VP of Sales.

For more information, please reach out to Aditya Basu, Marketing APAC at BORN Group, aditya.basu@borngroup.com.