Digital marketing now has more applications and a broader reach than ever before. According to Statista, the number of active email accounts will reach 5.6 billion by the end of 2019. Local searches are becoming so strong, according to Hubspot, that 72 percent of local business searches result in a visit within a 5-mile radius. According to Omnicore Agency, search engine results drive 93 percent of all traffic, rendering the days of focused URLs and domains names a distant memory. Particularly, when we have put a lot of time, energy, and money into the process, we should be concentrating more on digital marketing. Ability to understand these digital marketing trends will help you start the year off correctly.
There is no rest for the wicked. The wickedly persistent world of online marketing, in this case. You’re in one minute, running a successful campaign, but then you’re out the next, as algorithms alter, demographics change and new strategies to grow your customer base and company replace old ones.
- Visual and video ads are exploding.
The popularity of immersive and media content is rapidly increasing. More than half of US customers, according to Hubspot, are eager to see more media content from any company.
It’s no surprise that an increasing number of companies are adopting multi-format digital content and engaging in sophisticated image and video properties. About half of advertisers want to boost their video marketing budgets. The goal is to find a video marketing platform that will hold yourself up to date on video marketing trends while also allowing you to create and sell videos at a low cost.
VideoBoost, a Boost Apps app, is a good choice here since it provides a cost-effective set of resources for your social media marketing purposes. You can create marketing awesome videos on your phone with VideoBoost, using a range of filters, fonts, and templates.
- With only one click, you will find what you’re looking for.
Search has been evolving to meet the demands of a mobile world. It has also shifted to make room for a faster moving one. When Google implemented Featured Snippets, they created something truly beautiful for both users and providers. You don’t have to sift through long papers or lengthy web links to find information anymore it’s right there at the top of the search results. What once was a once-in-a-while find with the search terms has become routine. It has also grown. Clickless searching is all the rage these days, and according to Sparktoro, it’s on the rise.
Mobile searches account for a significant portion of that development, as demonstrated by the fact that 31% of the world’s estimated 3.3 billion phone users use google assistant, a figure that is thought to be linked to the rise in zero-click searches.
So, when you depend on a certain quantity of chemical traffic, how is this a positive thing? For starters, there’s branding and credibility. What better way to have your reputation in front of prospective consumers than to demonstrate, at a glance, that you are the first to have the answer? Even if you don’t get a click each time, you’re always making a clear impact. Online marketing with a mobile emphasis
- Online marketing with a mobile emphasis
It’ll only be a matter of time before smartphones fully replace desktop computers. When Google released the "Mobilegeddon" algorithm update in 2015, it enabled mobile traffic to surpass desktop traffic in ten countries.
Today, 21% of millennials do not use personal computers. Users 55 and older, on the other hand, have been one of the fastest rising age groups for mobile devices.As a result of this noticeable change in use, several businesses have launched mobile-only platforms. Since people carry their phones with them everywhere they go, the possibilities for mobile-focused internet advertising are endless.
If you already have a website, you can have it mobile-friendly. If you’re thinking of starting one, Agent Image will help. WordPress is one of the most user-friendly content development and management software available today, with dozens of plug-ins to improve the accessibility and usability of your site. Google, Facebook, Sony, Disney, LinkedIn, The New York Times, CNN, Time Magazine, eBay, and 22.5 percent of the world’s websites now use WordPress. The Agent Image department will gladly move your current website to WordPress to make it more accessible to your online marketing campaigns.
- Marketing that is impermanent
If you want to woo millennials, you need to know their vocabulary and which social media sites they use. Ephemeral marketing is expected to make a splash this year thanks to its “less is more” appeal: it’s fast, to-the-point, and has a time limit. Some advertisers are already using Snapchat, a messaging app that allows users to send images or videos that vanish after a short period, to keep their customers linked all the time. According to CEO Evan Spiegel, the software allows users to use photographs and videos to "speak," transforming pictures rather than words into the different language. Audi and ESPN are only a few of the organizations that use it often.
- Not ads, nor marketing as an experience (interactive, creative, exciting, social)
Telling a prospective consumers why they should be interested in your brand isn’t enough. You must demonstrate and, most importantly, make them believe it. In today’s digital marketing, interactivity is key, and the correct method to get public attention is through storytelling. Tourism Australia is an excellent example of this. They developed a campaign using user generated content – in this case, photographs of the country – by adopting a hashtag that was already in use (#SeeAustralia). They’d take a few pictures each day and post them to their Instagram account.
WOMEN ARE MAKING WAVES IN DIGITAL MARKETING IN INCREDIBLE WAYS
- The Pioneers
Women have always led the way in digital marketing; in reality, they have done so for as long as the discipline has existed. Gender inequality within the industry, however, has resulted in female roles being undervalued by 21% as compared to their male counterparts. Women like Ann Handley, Madalyn Skylar, and Ardath Albee were early leaders in the field, relying on their technical and artistic abilities. They paved the way for other women to contribute meaningfully.
Young pioneers are also using digital marketing in novel ways to lay the groundwork for many other women to succeed.
Ann Handley.
Ann Handley is a sought-after speaker, best-selling author, and digital marketing guru. Her company ClickZ, which she founded in 2000, was one of the first big tools in the digital marketing space.
Ann has since gone on to train communications professionals all over the world, deliver effective campaigns for her clients, and win awards in the industry. She’s also a tap dancer and a dealer of antique typewriters.
- The Educators
Female digital marketers who are successful aren’t afraid to share their knowledge. Women are inspiring other women in the industry in a variety of ways, including magazines, conferences and workshops, and one-on-one mentoring.
Amy Porterfield
Amy Porterfield’s famous podcast, Online Marketing Made Simple, might already be familiar to you. Amy’s multi-platform popularity is just one facet of her story. She’s a marketing specialist, author, and educator who’s given over 250,000 venture capitalists the tools and confidence they need to turn their ideas into companies. Amy’s skills have established her as a go-to digital marketing expert who understands how to use social media, digital streaming, and email marketing to achieve business goals, regardless of a company’s size or structure.
- Experts in Social Media
Over the last few years, the rapid growth and adoption of social media has affected and expanded the practice of digital marketing. Women have played a critical role in adapting to this rapid evolution industry and have established ourselves as specialists in the area. In reality, women make up 68 percent of social media influencers who use the development of big sale. They know which sites are common and how to build a marketing approach through them.
Amy Vernon
Amy Vernon is regarded as one of the world’s most professional social media strategists. She’s been published in the Wall Street Journal, Forbes, and the New York Times, and she’s published for a diversity of applications in addition to her famous blog.
She is a presenter and advisor who has spoken at SMX London, Social Media Week, SXSW Interactive, and Inbound, among other industry events.
Amy was the first inductee into the New Jersey Social Media Hall of Fame for her efforts. She likes to think of herself as a "digital Swiss Army Knife."
- The Inventors
When it comes to making significant advancements in the digital marketing space, women do not take a back seat.
They employ innovative methods to solve the demands of a sector that is notoriously fast-paced. Female leaders are visionaries who are driving the industry forward.
Bullock, Lilach
Lilach Bullock was an early inventor at the convergence of social media and marketing, hailing from the United Kingdom. Lilach reached into the evolving social media world when she started her first company in 2006, realizing that it would become a powerful marketing force. Her early success laid the groundwork for a long and fruitful career.
Lilach is a constant innovator who is constantly on the lookout for new ways to tackle digital marketing. Forbes named her one of the Top 20 Women Social Media Influencers, Career Experts named her the Number One Digital Marketing Influencer, and Oracle named her the European Social Influencer.
- The Experts in Strategy
A critical feature of digital marketing is the ability to create and execute an effective plan. Women in the workplace have earned a reputation for their strategic skills, building on their years of professional experience and training to create strategies that help clients meet and achieve their goals.
Beverly Jackson.
Beverly Jackson is the Vice President of Social Portfolio Strategy at MGM Resorts International, where she oversees social media campaigns for one of the world’s largest tourism and film firms. She’s a trailblazer in the industry, with a particular interest in innovative marketing tactics. Beverly is a frequent speaker, giving keynote addresses at webinars all over the world.